{"id":23633,"date":"2022-04-03T13:26:00","date_gmt":"2022-04-03T11:26:00","guid":{"rendered":"https:\/\/soundtrack.eu\/advertising-investments-on-the-rise-tv-14-4\/"},"modified":"2023-08-24T14:30:52","modified_gmt":"2023-08-24T12:30:52","slug":"advertising-investments-on-the-rise-tv-14-4","status":"publish","type":"post","link":"https:\/\/soundtrack.eu\/en\/advertising-investments-on-the-rise-tv-14-4\/","title":{"rendered":"Advertising investments on the rise &#8211; TV + 14.4%"},"content":{"rendered":"\n<p>2021 has been a positive year for television advertising investments, with sales reaching 3.7 billion euros, up 14.4% compared to the previous year. RAI recorded the most significant increase, closing the year at +18.5%. Discovery also did well, rising to +15.9%, followed by Mediaset, which closed in 2021 with +14.6%. Sky achieved +8.7%, while LA7 increased its sales by 7.9% compared to 2020. Considering the whole TV advertising market in 2021, Mediaset attained a share of 55 % and RAI 20.5 %. SKY followed with a share of 12,7 % and Discovery 7,1 %.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2021 has been a positive year for television advertising investments, with sales reaching 3.7 billion euros, up 14.4% compared to the previous year. RAI recorded the most significant increase, closing the year at +18.5%. Discovery also did well, rising to +15.9%, followed by Mediaset, which&#8230;<\/p>\n","protected":false},"author":1,"featured_media":22690,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[184],"tags":[],"class_list":["post-23633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-television"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Advertising investments on the rise - TV + 14.4% - SOUNDTRACK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/soundtrack.eu\/investimenti-pubblicitari-in-crescita-tv-14-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising investments on the rise - TV + 14.4% - SOUNDTRACK\" \/>\n<meta property=\"og:description\" content=\"2021 has been a positive year for television advertising investments, with sales reaching 3.7 billion euros, up 14.4% compared to the previous year. RAI recorded the most significant increase, closing the year at +18.5%. Discovery also did well, rising to +15.9%, followed by Mediaset, which...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/soundtrack.eu\/investimenti-pubblicitari-in-crescita-tv-14-4\/\" \/>\n<meta property=\"og:site_name\" content=\"SOUNDTRACK\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-03T11:26:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-24T12:30:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/soundtrack.eu\/wp-content\/uploads\/2023\/05\/Investimenti-pubblicitari-in-crescita-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1100\" \/>\n\t<meta property=\"og:image:height\" content=\"619\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin-soundtrack\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin-soundtrack\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/soundtrack.eu\/investimenti-pubblicitari-in-crescita-tv-14-4\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/soundtrack.eu\/investimenti-pubblicitari-in-crescita-tv-14-4\/\"},\"author\":{\"name\":\"admin-soundtrack\",\"@id\":\"https:\/\/soundtrack.eu\/#\/schema\/person\/f64a4611f93bbc2818c5f91f37934cc2\"},\"headline\":\"Advertising investments on the rise &#8211; 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