The role of music content bundles with phone subscriptions

03 Apr The role of music content bundles with phone subscriptions

By now, bundling music streaming services with phone subscriptions is common in the market. Operators tend more to offer audiovisual entertainment bundles. However, music bundling is attractive in the case of less developed markets, such as Japan. Here, physical was still solid, and digital has taken off in the last nine months, as new data published by the Japanese recorded music trade association, RIAJ, shows.